Brands that
feel local.

An independent studio in Cairo and Dubai. We design identities, websites and content for companies that speak to the Arab world — in both languages.

علامات تشبه أهلها

  • Brand identity
  • Websites
  • Arabic typography
  • Social content
  • Packaging
  • Campaigns

Selected work

All projects
  • Orange coffee bags and paper cups printed with bold black Arabic letterforms

    [Client] Coffee

    Identity · Packaging
  • Two phones showing a dark payments app with lime-green charts

    [Client] Pay

    Website · Product
  • Three phones showing illustrated social posts for an Arabic learning app for children

    [Client] Academy

    Identity · Social
  • An infinity pool and lanterns at a desert resort at sunset

    [Client] Hotels

    Campaign · Website

What we do

  1. Brand identity

    Name, logo, bilingual type system, colours and guidelines your team can actually use.

  2. Websites

    Fast marketing sites in Arabic and English, built so you can edit them yourself.

  3. Content & social

    Launch content, templates and a monthly plan for Instagram, TikTok and LinkedIn.

  4. Campaigns

    Concepts, shoots and ad creative for paid campaigns across the Gulf and Egypt.

How a project runs

  1. Week 1

    Workshop

    Half a day with your team to agree what the brand must say.

  2. Weeks 2–3

    Directions

    Two or three directions in Arabic and English. You pick one.

  3. Weeks 4–6

    Build

    Identity system, website and launch content, reviewed weekly.

  4. Launch

    Handover

    Brand guidelines and source files so your team can keep going.

Trusted by

Have a project in mind?

Tell us about it.

hello@example.com
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